She's Honestly Mental
Visual brand identity | A bold, honest movement redefining how women talk about mental health.
She’s Honestly Mental is more than a brand. It’s a movement; a raw, real and radically honest space for women navigating mental health, trauma, motherhood and personal growth.
With a fast-growing podcast, private community, email list and consulting arm, the founder needed a brand identity powerful enough to hold the message, elevate the mission and support expansion into multiple content streams.
I was engaged to develop the full brand identity and visual direction for She’s Honestly Mental, ensuring the brand felt unapologetic, grounded and built for long-term scale.
View the full portfolio for She’s Honestly Mental Branding
She’s Honestly Mental Branding
The Mission
A brand built to make women feel seen, supported and understood.
The movement exists to create conversation — the kind most women have been conditioned to hide.
The brand needed to reflect that: strong, unfiltered, safe and empowering.
Every element had to communicate honesty without harshness, and community without cliché.
The Challenge
The founder needed a brand identity that:
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stood apart from typical “mental health” aesthetics
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felt both raw and elevated
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translated across podcast covers, social templates, email graphics and community spaces
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could evolve into merchandise, workshops and long-form content
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attracted women craving real talk, not toxic positivity
This wasn’t just a logo — it was the foundation of a movement.
She’s Honestly Mental Branding
The Solution (Brand Identity + Visual Direction)
A bold, emotionally resonant brand identity built for impact.
I crafted a full identity system including:
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typography with strength and softness
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a warm but grounded colour palette
- custom bespoke brand illustrations
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a headline-led storytelling style
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raw textures balanced with refined layout
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a flexible grid for podcast graphics, social content and merchandise
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a visual tone that feels real, human and unfiltered
The result is a brand with presence — confident, honest and unmistakably feminine without being delicate.
Brand Identity System
The brand identity includes:
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Primary and secondary logos
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Icon marks
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Typography system
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Colour palette
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Texture and image direction
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Podcast artwork
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Social media templates
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Email header styles
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Community graphics
All created to give the founder a strong, cohesive platform to grow her message and reach.
Results
A movement with a brand strong enough to carry it.
With the new brand identity, She’s Honestly Mental is now positioned to:
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expand the podcast
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grow the community
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launch products and workshops
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build a stronger content ecosystem
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create deeper emotional connection with its audience
The visual identity is already helping the founder build momentum behind a mission that resonates with thousands of women.
Brand Identity & Visual Direction — IYS Creative
Brand Strategy —Emmersyn
Website Design — She’s Honestly Mental Team / External Partners
Photography —Belle Verdiglione
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Branding by someone who's actually been
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& GENUINELY CARES ABOUT YOUR SUCCESS