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OUR BESPOKE DESIGN SERVICE

Brand Design for Beauty, Aesthetic and Wellness Businesses

As a beauty brand design specialist I create strategic and premium identities for clinics, salons and wellness businesses.

Strategic brand design re-positions clinics, salons and wellness businesses who want to attract loyal, high-value clients; not bargain hunters.

Your brand should feel elevated, intentional and powerful enough to grow with your business. I create brands that give you confidence, position you as the expert in your space, and make clients choose you even in the most competitive markets.

BOOK A FREE BRAND GLOW CALL
OUR APPROACH

A Strategic Brand Identity Designed to Attract and Convert

Beauty and aesthetic clients are discerning. They’re looking for trust, transformation and experience — not cheap deals.
Your brand identity must communicate:

- Expertise

- Safety

- Professionalism

- Client care

- A premium experience

- Your point of difference

This is where strategic design becomes your strongest business tool.
As a beauty brand specialist, I build brands that command higher prices, support long-term loyalty and elevate your entire customer experience.

Luxury logo and colour palette for a beauty salon branding project

Perfect for:

Aesthetic clinics

Injectors

Skin clinics

Laser and dermal studios

Hair salons

Beauty salons

Brow, lash and PMU artists

Wellness and skin-focused businesses

THIS IS SO MUCH MORE THAN A LOGO

What’s Included In A Full Brand Design Package

It’s a strategic, future-proof visual identity crafted to grow your business.

Identity Foundations

  • Primary logo
  • Icon / monogram
  • Submarks
  • Variations for all uses (horizontal, vertical, stacked)

Brand

Styling

  • Premium colour palette
  • Typography pairings
  • Image direction
  • Visual language (textures, treatments, compositions)

Brand

Application

  • Mock-up collection
  • Social media application
  • Clinic Signage (optional)
  • Price list/menu design (optional)

Brand

Guidelines

Your full brand system in a single document — perfect for staff, social media managers, web designers and partners.

WHAT MAKES US DIFFERENT

Why Hair, Beauty & Aesthetic Brands Choose IYS Creative

With 20+ years experience across beauty, aesthetics, wellness and global retail.
I’ve built, scaled and sold my own business, so I understand what drives loyalty, revenue and actual business growth.

 

You don’t just get a designer.

 

You get a beauty brand design specialist as a strategic partner who understands:

 

  • client psychology

  • positioning

  • premium brand experience

  • clinic and salon business models

  • competitive trends in beauty/aesthetics

This is branding built “in your shoes” — with the commercial, emotional and strategic insight your business truly needs.

See recent brand transformations in my portfolio

Your Brand Design Journey

A refined and collaborative process designed to build a brand that attracts loyal, high-value clients.

01. Discover | Strategy & Direction

We dive into the heart of your business including your vision, goals, ideal clients and competitive landscape. This ensures your identity is built on strategy rather than guesswork. You receive a comprehensive brand strategy supported by two moodboard directions that clearly define the creative path forward.

02. Design | Concept to Creation

You receive your premium brand presentation backed by strategy, psychology and clear reasoning for how the direction will attract your ideal clients. Your concepts are brought to life with extensive mockups that show exactly how your new brand will look and feel in the real world. This is the exciting stage as everything starts to click into place!

03. Launch | Your Brand Comes to Life

Once your direction is approved you receive all brand assets, guidelines and launch-ready files. Optional ongoing support is available for website updates, social media templates and marketing collateral so your brand continues to stay consistent and elevated.

Investment

Brand design packages start from $2,000, with larger strategy-led branding starting from $4,000.
Payment plans available.

BRAND DESIGN PACKAGES FOR BEAUTY, AESTHETICS & HAIR SALONS

Where clarity becomes creation

Once we’ve defined what your brand truly needs, this is where the transformation begins. Each of these experiences blends strategy, creativity, and precision — crafting a visual identity that looks beautiful, feels aligned, and performs with purpose. Designed to meet you where you are in your business journey, every package builds on the foundation of clarity to help your brand grow, glow, and lead with confidence.

Brand Essence

Your brand’s visual foundation. A distilled design stylesheet defining your core look and feel. Including colour palette, typography, and visual direction. Perfect for new brands wanting cohesion and polish without full strategy and investment. An ideal professional base for startups.
Who Is This For?

You’ve outgrown your DIY branding or you’re a start-up and need a refined, cohesive look that reflects your expertise. This package builds the visual foundation your business needs to look professional and consistent across every touchpoint.

What’s included:

  • Brand Questionnaire
  • 45 Minute Video Brand Session
  • Brand Style Sheet

  • Colour palette & typography system

  • Logo Suite (primary + secondary marks)

  • 2 x Mockups

  • 1 round of refinement

From $2000 AUD

Enquire

Brand Grow & Glow

Your brand transformation, where strategy meets design. This complete package combines detailed brand strategy foundations with a full visual identity design suite; empowering your business to grow with confidence and glow with personality.
Who Is This For?

You’re ambitious and ready to grow but your brand hasn’t caught up. Or you’re tired of losing clients to competitors who simply have better branding. This package blends strategy and design to help you scale with intention, attract your ideal clients, and stand out in a competitive market.

Why strategy matters:

Strategy is what transforms ambition into impact. It’s how you stand out, scale with intention, and tell a story that only your brand can. Backed by commercial insight and real-world experience, it ensures your brand doesn’t just look the part — it performs.

 

A two-phase process designed to transform your brand from the inside out.

Phase 1 — Brand Strategy & Direction

We start with depth by uncovering what makes your business unique and how to position it for growth.

You’ll gain a clear understanding of your audience, message, and direction through:

  • A comprehensive brand strategy workshop
  • Audience profiling & competitive positioning
  • Brand voice & messaging direction
  • Strategic presentation outlining your core positioning and creative direction (the “Brand Blueprint”)

Phase 2 — Brand Identity & Implementation

Once strategy is defined, design brings it to life.
We translate your strategy into a visual identity that feels premium, cohesive, and authentic to your business:

  • Complete logo suite (primary, secondary, submark)
  • Colour palette & typography system
  • Brand Tone of Voice
  • Extensive mock-up collection
  • Social and print collateral templates
  • Full brand guidelines (usage, tone, and application examples)
  • Two rounds of refinement for polish and precision

From $4000 AUD

Enquire

Bespoke Brand Experience

Your luxury, fully tailored brand journey. A high-touch experience for ambitious beauty and aesthetics founders ready for complete transformation by blending deep strategy, creative direction, full identity design, and launch collateral to position your brand for lasting growth.
Who Is This For?

You’ve built something incredible and now it’s time for your brand to match its calibre.

 

The Bespoke Brand Experience is for founders ready to step into a new league: commanding attention, elevating market position, and launching with purpose.

 

Every element is custom-built to your goals, industry, and ambition.

 

A two-phase collaboration built on insight, partnership, and execution — transforming your brand from foundation to launch.

 

Phase 1 — Strategy, Positioning & Creative Direction

 

We begin with depth and discovery — building the strategic foundations your brand needs to lead.
This stage is focused on defining and articulating what makes your business distinct:

 

  • Comprehensive brand strategy and positioning session

  • Audience analysis, competitor mapping & growth insights

  • Brand voice, tone & messaging direction

  • Creative direction presentation with two tailored visual concepts

  • Commercial insight recommendations for launch and market entry

Phase 2 — Brand Identity, Collateral & Launch

With clarity established, we design and deliver everything your brand needs to thrive — visually, strategically, and commercially.
This includes:

  • Full logo suite (primary, secondary, submark)

  • Bespoke typography system & colour palette

  • Custom illustrations, patterns, or icons

  • Creative direction for photography & content styling

  • Launch collateral (social templates, print materials, packaging, signage)

  • Comprehensive brand guidelines & implementation support

  • Optional website design & build add-on

Why it’s different:

This isn’t a package;  it’s a strategic partnership. Each Bespoke Brand Experience is shaped by deep strategy, creative excellence, and commercial understanding to ensure your brand doesn’t just look beautiful — it performs, connects, and grows.

This is a fully bespoke treatment with the quote tailored to each client.

Enquire
YOUR BEAUTY BRAND DESIGN SPECIALIST

Branding by someone who's actually been

In Your Shoes

& GENUINELY CARES ABOUT YOUR SUCCESS

GET TO KNOW MORE ABOUT ME
BOOK A FREE BRAND GLOW CALL
Brand identity design for a Perth aesthetic clinic by IYS Creative

Get Ready to Attract Clients Who Choose You With Confidence

Once your brand is elevated and aligned with your true vision, everything changes. You’ll notice clients are drawn to your expertise rather than your prices.

Your new identity creates instant trust, positions you as the premium choice in your market and helps you finally attract loyal, high-value clients who stay, spend and refer.

Choosing a beauty brand design specialist means your identity is driven by strategy, psychology and commercial insight.

Strong, strategic branding is proven to increase client trust and perceived value, something supported by industry research such as this Forbes insight on brand impact:

Read article

Step Into a Brand That Supports Your Growth and Future Goals

Your refreshed identity becomes the foundation for everything you do moving forward.

From your website to your social content to your treatment menus, your business begins to feel consistent, polished and cohesive.

This new level of clarity makes decision-making easier, marketing more effective and growth far more achievable.

Brand identity design for a Perth aesthetic clinic by IYS Creative

This is for you if:

You’re ready to move beyond discounts and compete on expertise instead of price.

Your current brand no longer reflects the level of experience, care and transformation you deliver — and you’re ready for an identity that finally positions you as the premium choice clients trust.

Your visuals feel inconsistent, outdated or DIY and you know they’re holding your business back.

You want a brand that feels elevated, cohesive and aligned across your clinic, salon, website and socials so you can show up confidently and attract higher-quality clients.

You have big goals and want a brand built to grow with you.

You’re expanding your services, raising your prices or stepping into a new level of business — and you need a brand identity strong enough to support that growth and communicate the experience you’re known for.

HOW WE HELP YOUR CLINIC OR SALON TO GROW

Explore Other Services

Explore more ways we can support your beauty or aesthetic business. Each service is designed to help you grow with clarity, consistency and a premium brand presence.

Premium brand design for beauty, aesthetic and hair businesses

Website Design

High-converting, mobile-first website design tailored for beauty and aesthetic brands.
FIND OUT More

Brand Strategy

Get clarity on your positioning, ideal clients and brand direction before design.
FIND OUT MORE

Design Services

Social templates, treatment menus, aftercare cards, website updates and more.
FIND OUT More

Brand Glow Call

A free no obligation 15-min call to help you choose the right path for your brand.
Book your call
ARE YOU READY to

Transform Your Business?

Start with a quick conversation that brings a clear path forward for your beauty or aesthetic business.

Your brand deserves the level of clarity and confidence that comes from working with a beauty brand design specialist.

BOOK A FREE BRAND GLOW CALL
Your brand freebie

Turn your beauty brand into your most powerful growth asset.

You’ve built a brand that works and now it’s time to make it unforgettable.

The Brand Obsession Blueprint™ is a strategic deep dive for ambitious beauty & aesthetics founders who are ready to elevate from DIY visuals and inconsistent messaging to a brand that attracts, converts, and commands attention.

Because your product isn’t the problem — your positioning is.