I’m a strategic brand designer with 20+ years of experience helping founder-led businesses turn clarity into growth. I specialise in creating premium brand identities for beauty, aesthetic and wellness brands across Australia. My passion for supporting female-founded businesses is rooted in my own story.
My brand journey is deeply rooted in my personal path. I studied design at university and later specialised in business, and for as long as I can remember I’ve always had a love for entrepreneurship.
It wasn’t until I landed my first graduate role in marketing for a UK high street brand that I realised I had a talent for more than making brands look good. I became fascinated with how brands made people feel and how emotional connection drives loyalty, trust and long-term business growth.
Today, the most successful founders in the beauty and aesthetic space are the ones who understand this. They move beyond the transactional into the experience, prioritising connection over commercials.
As a strategic brand designer, my approach is shaped by real experience. I founded, scaled and sold my own e-commerce business, so I understand exactly what it takes to build something from scratch while juggling a busy family life. I know the emotional and commercial pressures founders face because I’ve lived them.
My global experience across the UK, Dubai, Hong Kong and now Australia has shaped how I see branding. It has been formative in developing an approach that blends strategy, creativity and lived commercial understanding.
Along with my commercial and design experience, I’m a mum of two amazing children. This makes me an epic multi-tasker. My ultimate achievement is to show my children that we can achieve anything that we put our minds to. I absolutely love designing brands for female owned businesses and can’t believe it’s actually my job!
If you want to explore how strategy and design work together, you can read more about my Brand Design Services.
My goal isn’t just to create a dream brand for my clients. It’s to exceed it.
My way of working is different to a typical agency or freelancer. I partner with you as your dedicated brand strategist and designer to stretch the full potential of your brand.
Everything we create is grounded in strategy, shaped by psychology and designed to help your clinic or salon grow with confidence.
next level
(p.s. I don't do salesy - that's just not my vibe)
HOW WE HELP YOUR CLINIC OR SALON TO GROW
Explore our proven ways we can support your beauty or aesthetic business. Each service is designed to help you grow with clarity, consistency and a premium brand presence.
If you’ve got that nagging feeling in your gut that your current brand just isn’t doing the heavy lifting for you, then start here. Move forward with clarity, confidence and a new brand that you want to shout about from the rooftops.
Learn more about how branding influences client behaviour in the beauty industry
Let’s build the brand you deserve!
