Skin Room Perth had the clinical expertise, the team and the ambition to grow.
What they didn’t have was a brand or website built to support it.
Shelley Reid, the founder of Skin Room Perth had built a clinic with genuine clinical depth a consultation model built on honest diagnosis and zero financial incentive to over-treat.
She was ready to invest in growth, with a paid ads agency and social media agency both engaged.
Without a strategic foundation, every dollar spent on ads and social would drive traffic to a brand that couldn’t convert it.
The specialists she’d brought in had nowhere solid to build from.
No defined positioning. No articulated point of difference. No visual identity built with intent.
One Foundation.
Most clinic owners arrive at the website and realise they don't know what to say. That's because the website is the last step, not the first. Before a single page was built for Skin Room Perth, the strategic work was done. And because it was done first, every specialist in the room, including the ads agency and social media agency, had something solid to work from.
The foundation everything else is built on. We define where your clinic sits in the market, who your ideal client is, and what your brand must communicate to attract her. For Skin Room Perth, this uncovered the single thing that sets them apart from every other clinic in Perth. That insight informed every word, every design decision, and every page of the website that followed. Delivered as a complete strategy document, ready to share with your ads agency and social media agency from day one.
Built from the strategy, not before it. Logo suite, colour palette, typography, brand guidelines, and a curated image bank selected to speak directly to the target client. Handed to the social media agency as a complete asset library with a positioning framework to work from. Consistent across every channel from day one.
Every page written for Skin Room Perth, in their brand voice, before a single element was built. 16 content pages, SEO-optimised, concerns-led architecture, treatment-specific testimonials and FAQs, and direct Fresha booking links per treatment. Fully TGA and AHPRA compliant. Built to convert from the day it launched.
Ads driving traffic to the wrong brand. Social content without a consistent voice. A website built before anyone agreed on what the clinic actually stands for. These are not marketing problems. They are strategy problems, and strategy is the piece most clinics don’t even realise they’re missing until they see what changes when it’s in place.
The IYS Creative three-phase process addresses each of these in sequence. Nothing is built before the thinking that should inform it is done. The order is not incidental. It is the work.
Visit the Skin Room Perth Website
The homepage has one job: move a visitor toward booking. Every section was built around that. The primary CTA drives to a consultation, not a treatment, because for a clinic offering medical aesthetics the consultation is the right entry point. It lets the dermal therapists diagnose correctly, recommend the right treatment plan, and build a relationship before anything is booked.
Every page was written before the build started, in Skin Room's brand voice, SEO-optimised and approved before a single element was placed. Imagery was curated to speak directly to the target client. The result is a site that looks and reads like it belongs to one clinic with one clear point of view, not a template with content dropped in.
Concerns-led architecture means a visitor searching for a specific skin problem lands on a page speaking directly to her, not a treatments list. Treatment pages carry direct Fresha booking links, taking her from decision to booking in one click. Fully TGA and AHPRA compliant throughout. Built to perform from the day it launched.
Catherine has an incredible ability to uncover those deeper layers and translate them into a brand that feels authentic and meaningful. The amount of thought, strategy and care she puts into her work is honestly amazing.
